The White Company x Qatar Airways Sleepwear

The Brief

Qatar Airways identified The White Company as the luxury brand they wanted to collaborate with to create a new range of sleepsuits to complement the airline’s renowned luxury on board service and style, and enhance the First-Class passengers’ travel experience.

The Work

Matrix’s longstanding relationship with The White Company and its award-winning supply chain enabled the seamless delivery within 6 months. Stylish cotton sleeper suits in charcoal grey marl for men and mid-grey for women, optimising comfort were developed; both sets came with matching luxury cotton slippers, with an opulent faux fur interior sole for extra warmth.

Matrix helped broker a three-year partnership between Qatar and The White Company, which will see regularly refreshed ranges of sleepsuits in different colours and designs.

The Result

At the end of 2016 Qatar launched the new range of sleep suits in the First-Class cabins on board A380 flights to London, Bangkok, Paris, Sydney, and Guangzhou.

A Business Class ‘The White Company’ Sleepsuit Set followed in 2017. Typical of Qatar Airways’ commitment to their premium passengers and on-board service, the airline sought to offer their Business Class passengers additional comfort and an enhanced travel experience also.

Feedback so far has been very positive with both companies looking forward to a long-standing relationship, creating high-quality products that enhance the travelling experience.

Key points:

  • Project delivered within 6 months
  • Regular, refreshed ranges and styles
  • Premium Pyjamas offered in Business Class

Matrix helped broker a three-year partnership between Qatar and The White Company, which will see regularly refreshed ranges of sleepsuits in different colours and designs.