A rebrand allows a rethink

This month we’re very excited to be rolling out our new branding. I’m really pleased with the end result, loving the contemporary styling and definitely bringing the look and feel of Matrix right up to date (about time some might say!).

I want to say a big thank you to everyone at Matrix HQ who made this happen; a re-branding exercise can be challenging but you have all done a fantastic job. Not forgetting all the folk from Tribe, our Nottingham based branding agency.

Matrix has been through a fair amount of change in the last 24 months, so the rebrand was also a great opportunity for us to re-think how we have defined our business. Now in our 20th year, it’s only natural that we’ve iterated our proposition over time. During this process there was a real sense of clarity about where our key skills and competencies lie, which has resulted in a much more focussed offering. Our services are positioned to our existing and new clients under four core pillars: retail, beauty, promotional merchandise and airline.

Matrix has always had a very natural culture and have an unmistakeable set of values. We don’t feel the need to force feed ‘culture’ with pictures of dolphins working as team-players; we achieve this by basing our hiring decisions on attitude and personality rather than skillsets and 15-year-old exam results. So, when we asked the team to help us articulate what ‘Matrix Magic’ really meant, we had the most amazing alignment across the whole company:

Our Intention – Inspiring creative partnerships.

Our Purpose – To develop and deliver sustainable solutions.

Our Identity – Unique, passionate adventurers who influence and lead.

Our Values – Trust, care, respect and integrity

We also realised we are bold; daring; confident; brave; pioneering; energetic; love a challenge; and are a wildly optimistic bunch of people – which is why it’s a very happy place to work.

I hope you all like the new branding and thank you to everyone who made it happen.