“We live in an age of unprecedented change. It’s our responsibility as human beings to ensure that our businesses are as sustainable as possible,” says Jason Hammond, chief commercial officer at Matrix, a global design and procurement specialist that works with its clients – including brands such as John Lewis, Boots, New Look and Accessorize – to source high-quality products made as ethically as possible.
“It’s such an important aspect of the modern business, because it incentivises staff, saves money and can have a direct impact on your brand’s bottom line. Consumers increasingly value ethically sourced products that reinforce tenets of authenticity, trust and transparency,” he says.
Many enterprises – from global corporates to small-scale start-ups – increasingly recognise that sustainability and corporate social responsibility should be at the core of their business strategies for successful long-term growth. There are compelling bottom-line reasons to embrace this approach.
However, with many organisations also adopting a risk-based approach, establishing business resilience within an organisation is also now a key element of effective business strategy.
So are the concepts of sustainability and resilience contradictory or complementary – and should a forward-looking business prioritise one over the other?
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