“We’re very excited to be working with Matrix and Grant Naylor Productions on this line of merchandise to mark the forthcoming series of Red Dwarf on Dave. Red Dwarf and Dave are both incredibly strong brands with significant commercial potential beyond the confines of our TV screens. The relationship with Matrix represents a great opportunity to extend our reach into other areas, giving the millions of people who will tune in, another way of interacting with their favourite characters and storylines. The range will closely reflect the show’s distinctive brand of humour and gives us the opportunity to reach a new generation of viewers, as well as rewarding the loyal fans, who have waited over 10 years since the last official line of Red Dwarf merchandise.” – Simon Michaelides, UKTV’s chief commercial officer.
Read more here