Singapore Airlines x Miller Harris

The Brief

Matrix was approached by Singapore Airlines (SIA) to to find a strong, yet competitively priced products, for its Business Class washrooms. The challenge was to provide a hand cream, face mist and retail-size parfum in just four months.

The Work

A shortlist of three suppliers from Matrix’s brand portfolio was suggested; Miller Harris was chosen, with a brief to refresh the fragrance every four months.

Matrix’s supply chain team were in contact with all of the Miller Harris ingredient suppliers and the brand’s French fragrance specialist, to ensure the challenging delivery schedule was met. Matrix had to mould a new toiletry and eau de parfum bottle to ensure the co-branded products exactly matched the retail items but could also be delivered through Matrix’s specialist supply chain.

The Result

More than 60% of the cost of purchasing through the brand’s retail supply chain was saved. The range launched in April 2016, just four months after order confirmation; this was no mean feat when fragrance had to be shipped from France to make the products. Both the airline and the brand were delighted with the partnership which ran for 2 years.

Key points:

  • From concept to delivery in just four months
  • More than 60% of the cost of purchasing through the brand’s retail supply chain was saved
  • Brief included a fragrance refreshed every 4 months

Matrix’s supply chain team were in contact with all of the Miller Harris ingredient suppliers and the brand’s French fragrance specialist, to ensure the challenging delivery schedule was met.