Liberty London Washbags

The Brief

Matrix collaborated with luxury British brand, Liberty London, famous for their distinctive graphic and floral prints, to produce a range of male and female washbags featuring a range of iconic Liberty London designs.

The Work

Famous for its iconic style and quintessentially British heritage, Matrix Worked collaboratively with Liberty London to create an exclusive range of designer washbags.

The sleek, slim and stylish washbags feature a contemporary design using a range of carefully chosen collectable prints from Liberty London’s vast textiles archive. The women’s washbag features ‘Christelle’, an eye-catching oriental inspired floral print, and comes complete with a convenient wristlet. The men’s washbag features a black embossed textured exterior, with ‘Felix Raison’ paisley motif printed lining.

The Result

The new Liberty London washbags were available from January 2017. After a successful launch, further print designs were added to the collection, giving customers the opportunity to enjoy even more of Liberty London’s iconic style.

Key points:

  • A range of print designs delivered throughout the collaboration to create collectability
  • A significant upgrade to the functionality of the bag ensuring more people carry them off broad

Liberty London is an iconic British brand so it’s fantastic to work in partnership with them to offer our customers flying in First the very best and most eye-catching washbags in the sky. We’re sure that the washbag’s contemporary design, featuring some of Liberty London’s most beautiful prints, will make them highly sought after and a collector’s item in their own right.

Troy Warfield
Director of Customer Experience
British Airways