Biannually Kensington Olympia play hosts to the UK’s definitive fashion trade show, Pure London.
The event hosted over 1,000 mid to high-end women’s and men’s fashion, accessory and shoe brands, both new and established, from across the world. Senior Designer, Kirsty Faulkner and Marketing Assistant Katie Chubb went along to discover the hottest emerging brands, designers and trends, gain inspiration for product development, as well as attend seminars delivered by fashion experts in their field. Here are just a few of the things that they spotted and loved while at the show: The bright Jolly Goods stall with rows of beautiful tinned socks was very eye catching. As well as great quality products, Jollie Goods have a focus on charity. Taking the Toms one for one business plan for every pair of socks bought, a pair is gifted to a homeless person from the purchase area. The packaging was really lovely – these socks would be the perfect twist on everyone’s go-to gift for men.
Slogans were a major player once again! We loved the clean, sporty aesthetic of Club Pentanque. They had a really great unisex offering including tees and sweatshirts and cute caps!They also have a really dreamy online presence too – Check out their Instagram page!
The Lola Cruz collection were lovely shoes that are the perfect balance between design in the finest materials and the latest trends. They are so light hearted and fun – bound to cheer up any commute! Emojis seem to be making an appearance everywhere at the moment from phone cases and wash bags to soft furnishings and now even shoes.
Written by Katie Chubb
We cover a large variety of trade shows, art shows and exhibitions, across the globe, to gain a constant stream of fresh inspiration and insight into global trends. Check back for constant updates!