Matrix carried out in-depth analysis of its market research to develop products and giftsets inspired by bestsellers in the same sector, which provided grounding for the eventual product creation.
To maximise the already popular full size retail beauty products, Matrix embarked on a match formulation process, enabling it to add a variation of miniatures to the range.
Five different gift sets were created, including cracker sets, sleep sets, handbag sets, stocking fillers and a fragrance wardrobe. The Christmas range was further enhanced with new products and accessories, such as new silk eye masks, lip balms and pulse point fragrances.
The White Company had another record season in the two months ahead of Christmas. Following the success of the launch, Matrix has also collaborated with a well-regarded subscription beauty box to feature The White Company’s new products within it as well as successfully launching the brand onboard Qatar Airways.