The Work

Matrix and The White Company have been working together since mid-2015, developing a range of products, including amenities and sleepsuits, for on board that are close to its existing retail offering. A combination of its existing relationship with the partner brand, and its robust supply chain and exemplary retail experience, put Matrix in a unique position to deliver the project promptly within the six-month window. Matrix worked collaboratively to exclusively design and produce stylish cotton sleeper suits in charcoal grey marl for men and mid-grey for women, optimising comfort. Both sets come with matching luxury cotton slippers, with an opulent faux fur interior sole for extra warmth.

Matrix helped broker a two-year partnership between Qatar and The White Company, which will see regularly refreshed ranges of sleepsuits in different colours and designs.

 

 

 

 

 

 

Results

At the end of 2016 Qatar launched the new range of sleeper suits in the First Class cabins on board A380 flights to London, Bangkok, Paris, Sydney, and Guangzhou. The new sleepwear will debut in Business Class later in 2017. Feedback so far has been very positive with both companies looking forward to a long-standing relationship, creating high-quality products that enhance the travelling experience.