REN (Swedish for clean) is a well-loved brand in Scandinavia, and with SAS being the flag carrier in Sweden, Denmark and Norway, this collaboration was a perfect fit. Matrix was asked to produce two of REN’s best-selling products into a handy travel size. They were made to fit inside SAS’s amenity bags, allowing Premium Class passengers to stay fresh throughout their flight.
As the nominated manufacturer for REN’s amenity programmes, Matrix has made sample-sized products for SAS Airlines for several years. REN is respected for its natural formulations, while Matrix’s expertise lies in delivering products to the brand’s technical specifications. Our manufacturing ability and invaluable contacts enable REN to embark into various commercially viable partnership opportunities without compromising on quality.
More than 600,000 units have been delivered in three years for the SAS amenity kits. This prestigious collaboration has enabled REN to have a stronger presence in Scandinavia, leading to a notable uplift in sales and significant brand growth.