The charity needed a concept that could be widely applied, and become ownable and distinctive to Oxfam without relying on their logo.
Matrix tapped into an extensive supplier database to source the right businesses that met Oxfam’s ethical standards. It was vital to produce items that would match other charity offerings, and ensure that they were sourced in the most cost-effective way. Three elements were applied to the concept in a range of products, adding slogans that worked for each individual item, as well as the message Oxfam was trying to convey.
A bespoke range of more than 50,000 Oxfam-branded products were delivered to their stores nationwide and for online retail.