However, the brand’s retail supply chain was too expensive and no marketing budget was available. They turned to Matrix to reduce manufacturing costs and make the collaboration cost-neutral.
The Organic Pharmacy shared their retail formulation with us to investigate the impact of having the hand cream manufactured in the Far East. We were able to follow full retail formulation, using all the same ingredient suppliers to ensure the product was an exact match to retail.
Our supply chain model enabled us to bring the cost down by more than 30% to fit within the magazine’s budget, while not costing the brand a penny to participate in the cover mount. The Organic Pharmacy had a key product in its range to appear on a top British magazine, with a circulation of 60,000. The cover mount had a fantastic response.