The retailer wanted to develop and produce a young, fun range of Christmas slippers while maintaining its reputation for high-quality footwear. This is a notoriously challenging area, as slippers are price competitive and demand intensive design input to ensure uniqueness.

The Work:

Through trend analysis and customer profiling, we worked with our creative team and existing slipper suppliers to translate fashion trends into the new slipper range. The design team produced a number of CAD visuals, demonstrating innovative and competitive slipper designs, along with initial samples from the factory to present to New Look.

The Results:

New Look’s novelty slipper business has flourished year on year to become a major category. Each year Matrix proposes and develops a seasonal view to maintain New Look’s USP and drive sales during the subsequent year. The 2016 slipper range consisted of all-new, fun novelty styles, with an order total of nearly 100,000 units.