Central to this is creating a truly emotional and loyal customer attachment to the brand, of which merchandise is an integral part. The brief to Matrix was be “bold, different and creative” in sourcing promotional products.
Matrix firstly appointed an experienced retail account manager to the work. We treated Metro Bank as a retailer, completing research, customer profiling and comp shopping around banking, finance and other services trying to interact well with their customer bases.
Matrix used their product and retail knowledge to select and develop products of a retail quality with a higher perceived retail value than had previously been used.