Malin + Goetz, a US skincare brand, wanted to increase brand awareness among a large new customer base.
When leading fashion magazine Elle approached Matrix for opportunities with new and exciting brands, Malin + Goetz jumped at the opportunity. They had no experience of using magazine cover mounts as a marketing tool, but were taken through the process step-by-step by our expert team. Matrix’s supply chain had already developed and tested the product formulation for this campaign to perfectly match the brand’s retail product.
The outcome for Malin + Goetz was fantastic and put the brand on the map. This success has been followed by many more marketing opportunities being created by Matrix, culminating in the launch of the brand’s London store in June 2016.