The Work

Traveller wellbeing was the priority when Hydra Active™ and Emirates started developing the range of sleepsuits. Whilst face and hand moisturisers are included in amenity kits, aircrafts are generally dry environments. Hydra Active™’s Celessence™ Microcapsule technology was the ideal solution to this problem, and bringing innovation to the sleepsuit category.

Billions of microcapsules applied to the fabric gently release active ingredients, giving it moisturising properties that can help skin feel moisturised for at least 10 washes following a flight. Collaborating closely to ensure the sleepsuits reflected the overall Emirates amenity offering, Hydra Active™ developed a bespoke product infused with microcapsules of Sea Kelp.

 

Results

Emirates launched the first moisturising sleepsuits in December 2016, which appear excluisvely in its First Class cabins on global flight routes. The range has already had incredible on board feedback, with passengers reporting the benefits of the sleepsuits. Emirates is continuing to pioneer advances in customer wellbeing and experience.