Matrix set to work to look for a perfect brand partner for Britain’s legacy airline. It soon became apparent that Liberty London, Britain’s iconic luxury department store was indeed the obvious choice. Famous for its iconic style and quintessentially British heritage, Matrix worked collaboratively with Liberty London and BA to create an exclusive range of designer washbags for customers flying in First with British Airways.
The sleek, slim and stylish washbags feature a contemporary design using a range of carefully chosen prints from Liberty London’s vast textiles archive, updated for today’s modern traveler. The women’s washbag features ‘Christelle’, an eye-catching oriental inspired floral print, and comes complete with a convenient wristlet. The men’s washbag features a black embossed textured exterior, with ‘Felix Raison’ paisley motif printed lining.
The new Liberty London First washbags appear on board from January 2017. Throughout the year further print designs will be added to the collection, giving British Airways customers the opportunity to enjoy even more of Liberty London’s iconic style.
Troy Warfield, British Airways’ director of customer experience, said: “Liberty London is an iconic British brand so it’s fantastic to work in partnership with them to offer our customers flying in First the very best and most eye-catching washbags in the sky. We’re sure that the washbag’s contemporary design, featuring some of Liberty London’s most beautiful prints, will make them highly sought after and a collector’s item in their own right.’’