The Work:

Packaging, bottle designs and fragrances were conceptualised and brought to life by the Matrix design team. Initial concepts were printed on Matrix’s 3D printer, so Inditex could review the perfume bottle and components as tangible prototypes. Scent examples were presented with a guide to the different fragrances, while product samples were submitted so buying teams could see the overall look of the range. Meanwhile, we ensured the products met wide-ranging safety regulations in 40 territories.

The Results:

Matrix gave Berksha a stand-out cosmetics line – now available in-store and online – matching their brand personality. We also generated significant online PR around the launch.