Recognising retail customers’ need for newness and excitement, we continuously work with our factories and creative team to develop relevant products and designs, including novelty packaging.
Through trend insights and retail knowledge, a huge variety of ranges have been created, from fashionable technology to homeware, and cosmetics to fitness accessories. In 2015, for example, Matrix developed a successful ‘holiday shop’ story for Accessorize based on novelty fruit and flamingo inflatables, earphones, water bottles and tattoos.
The range was well received by Accessorize customers and sold well, building a platform to grow similar ranges going forward. Matrix remains a key partner to the retailer, designing and developing accessories and ranges all year round, as well as seasonal gifting for Christmas, Halloween, Valentine’s Day and summer. Products are sold globally in-store as well as online.