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Coconut Lane Case Study

The Brief

With a focus on fashion accessories, stationary and homeware, Coconut Lane, a digital first lifestyle brand with pop culture and social media at the heart of their products, built a successful brand utilising their highly engaged, loyal following on social media.

After establishing a successful brand, Coconut Lane wanted to make the move into beauty products to meet their consumers demand. With years of experience in the beauty industry, Coconut Lane partnered with Matrix to help with the development of a range of beauty products

The Work

Matrix and Coconut Lane entered into a joint venture to create and launch the Coconut Lane Beauty range; all of the product ideation was validated by feedback from the loyal Coconut Lane customer following. The Matrix team worked closely with, Jess and Charlie, the founders of Coconut Lane to ensure all product development aligned with the Coconut Lane brand and ethos.

For the beauty packaging and design Coconut Lane worked closely with the Matrix design team and product development team, who were able to pull from years of experience creating products and ensure the best execution with extensive knowledge of product and packaging design. Using long-term factory relationships, Matrix were able to formulate from scratch to meet the requirements.

The Result

A range of beauty balms, hair masks and a hair wrap were launched on the Coconut Lane website with a continuous pipeline of products planned for the next year.

After establishing a successful brand, Coconut Lane wanted to make the move into beauty products to meet their consumers demand.

With years of experience in the beauty industry, Coconut Lane partnered with Matrix to help with the development of a range of beauty products.