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Children in Need – Pudsey Bear

The Brief

Matrix have been working with BBC Children in Need, a UK charity raising money to help disadvantaged children and young people in the UK, since 2012, producing the Children in Need core lines which include the iconic Giant Pudsey bear, plush ears and pin badges.

Matrix were asked to produce an updated range of Pudsey Bear branded products to be sold in the run up to the annual televised appeal via the Children in Need online shop, through nationwide retailers and at events and activities around the country. All products produced had to reflect the colourful and fun nature of the famous charity, appealing to adults and children.

The Work

The range created consists of the Giant Pudsey Bear, Pudsey and Blush ears and Medium Sized Pudsey Bears. Wristbands, keyrings and pin badges were also developed to complete the range.

All merchandise was manufactured in factories that met the BBC’s strict audit requirements.

The Result

Matrix produced a range of nationally recognised products, sold on the Children in Need website and in retailers around the UK. Fundraising events at schools and at the workplace have also elevated sales and raised money for the charity. Matrix also participate in collections at tube stations to promote the charity even further.

Within weeks of the pin badges going on sale, they were sold out and featured in magazines such as Stylist. The ongoing and successful relationship between Matrix and Children in Need has seen an increase in sales and enabled the development of new, innovative products each year, that are on trend and meet changing consumer demand.

The ongoing and successful relationship between Matrix and Children in Need has seen an increase in sales and enabled the development of new, innovative products each year, that are on trend and meet changing consumer demand.