British Airways First Class x Aromatherapy Associates and Refinery Amenity Kits

The Brief

Aromatherapy Associates and The Refinery were invited by British Airways to tender for their new male and female amenity kits for First Class Cabins; regarded as the jewel in the crown of the British aviation industry.

The Work

Matrix worked closely with Aromatherapy Associates and The Refinery to develop an exclusive range of male and female amenity sized products, delivering the best of each brand’s award-winning ranges, for British Airway’s First-Class Cabins. Our UK and Asia teams collaborated to source top-quality raw materials. Samples were ready in less than four weeks from the initial brief.

The Result

Matrix also won the tender to supply the amenity bag and all ancillary items including eye mask, socks, First-branded pen and hairbrush. The resulting kit provides the passenger with the perfect in-flight gift to ensure they arrive at their destination refreshed.

The kit included a marketing leaflet driving customers directly to the brand’s website, generating retail sales. Aromatherapy Associates and Refinery have both seen sales surge as a result of the marketing collaboration.

Key points:

  • Samples were ready in less than four weeks from the initial brief
  • Matrix won the contract to supply the bag and ancillary items hence consolidating the full supply of the kit and contents
  • Aromatherapy Associates and Refinery have both seen sales surge as a result of the marketing collaboration through a direct call to action within the kit

The kit included a marketing leaflet driving customers directly to the brand’s website, generating retail sales. Aromatherapy Associates and Refinery have both seen sales surge as a result of the marketing collaboration.