How it Works: Brand and Airline Collaboration

Here at Matrix, we work with a range of amazing, luxury brands and facilitate partnerships between the brands and airlines, using our expertise to ensure the perfect match.

We currently hold the license to produce over 40 luxury skincare and fashion brands for the airline industry; using full retail formulations and fabrics to ensure the in- flight experience is the same as the luxury product experience in-store.

Specialising in first and business class, we supply many of the most well-known global airlines, including Emirates, British Airways, Qatar and Singapore Airlines with our globally certified, award-winning products. Partnering with an airline delivers your luxury brand onboard to enhance the travelling experience and create uninterrupted brand engagement.

We have over 20 years of experience and are very proud to facilitate these partnerships for our brands. They are an excellent marketing platform, connecting brands with new customers, and one that is highly coveted.

Collaborations include Miller Harris and Singapore Airlines; Liberty London and British Airways First Class; Omorovicza and Etihad Airways and Hydra Active and Emirates First Class. Visit our expertise section to see all of our case studies.

Janie Martin, The White Company, about our textiles and amenities offering for British Airways Club World:“We developed a great relationship with Matrix and their dedication to creating exceptional, innovative products was evident from our meetings. Their in-house creative and brand teams made the whole process really straightforward and professional. They were able to deliver exactly what was required in the presentations whilst clearly reflecting The White Company’s brand image and aesthetics. We completely worked as one team”.

If you would like to find out more about the brands we work with and the opportunities available, please contact Katie Sharp, Brands Director: