Aromatherapy Associates and Refinery Amenity Kits

The Brief

Matrix partnered with Aromatherapy Associates and The Refinery to develop male and female amenity kits.

The Work

Matrix worked closely with Aromatherapy Associates and The Refinery to develop an exclusive range of male and female amenity sized products, delivering the best of each brand’s award-winning ranges. Our UK and Asia teams collaborated to source top-quality raw materials. Samples were ready in less than four weeks from the initial brief.

The Result

Matrix also developed the amenity bag and all ancillary items including eye mask, socks, branded pen and hairbrush. The resulting kit provides the passenger with the perfect gift to ensure they arrive at their destination refreshed.

The kit included a marketing leaflet driving customers directly to the brand’s website, generating retail sales. Aromatherapy Associates and Refinery have both seen sales surge as a result of the marketing collaboration.

The kit included a marketing leaflet driving customers directly to the brand’s website, generating retail sales. Aromatherapy Associates and Refinery have both seen sales surge as a result of the marketing collaboration.