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Brand & product creators.

Create amazing.

We are curious and obsessive about developing meaningful brands and products that go above and beyond. We are creators, builders, and nurturers. We commercialise ideas, sparks, and visions to create amazing. Our passion plays are beauty, wellness and travel... and leaving the planet in a much better place than we found it.

Made by matrix

ARKIVE Headcare by Adam Reed

ARKIVE's debut line-up brings style to your hair, and care for your head. Because beyond great hair, and creating great hair, ARKIVE's aim is to create a positive difference to how people feel about themselves. We call this headcare.

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Made by matrix

British Airways x The White Company

A partnership between British Airways and London-based luxury lifestyle brand The White Company, providing Club World travellers with a great night's sleep in the sky via luxury bedding and amenity kits.

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Made by matrix

Soho Skin

Inspired by Soho House’s global membership community, the hyper-functional formulas have been developed to remove complicated steps and create a simple, effective routine that meets the demands of modern lifestyles. Winners of Grazia's Best New Beauty Brand and Elle's Future of Beauty Award.

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Made by matrix

Cowshed

Cowshed started with a simple mission: to inject a little country calm into people's busy lives. Founded by Nick Jones and Soho House 25 years ago; today our spas and treatment-led natural therapies are famous worldwide for their originality, character and uncompromising attitude to quality.

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Made by matrix

SpaceNK

An exclusive range of bath, body and home fragrance products, enriching the everyday for beauty enthusiasts at Space NK, the UK go-to for beauty discovery.

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Made by matrix

Cathay Pacific x Bamford

An award-winning collaboration between Cathay Pacific and Bamford, providing a sustainable range of exclusive amenities, travel kits and plush bedding for travellers in both First and Business.

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Made by matrix

Primark

A range of bespoke mass-market products across fragrance, skincare and hair, for Primark’s loyal Gen Z beauty-addict audience.

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Made by matrix

Cultured

Cultured is the next-generation in skincare, leveraging FutureFerments to optimise your skin’s natural self-regeneration, revitalisation and rebalancing potential to deliver your best skin, ever. Founded by skincare trailblazer Rob Calcraft, who previously co-founded REN Clean Skincare.

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Made by matrix

Glitch

The first hybrid skincare brand fighting back against acne AND ageing. Our innovative hybrid formulas simplify your skincare and put you back in control when life gives you GLITCHes.

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Made by matrix

BeautySpaceNK

An affordable and luxury range of bath and body products for BeautySpaceNK, a dedicated beauty space in the US formed through a collaboration between American grocer chain Walmart and prestige British beauty mecca SpaceNK.

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Made by matrix

Aroma Active Laboratories

A sister brand to Aromatherapy Associates, providing everyday solutions drawn from nature's toolkit, to support you with a daily dose of resilience. Aroma(therapy) + Active(ingredients) = Nature’s toolkit.

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Made by matrix

British Airways x Liberty

A partnership between British Airways and iconic London department store Liberty, providing luxe amenity kits for First Class cabins featuring some of Liberty London’s most beautiful prints and skincare by The Refinery and Aromatherapy Associates.

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Made by matrix

Emirates x Hydra Active

The world’s first moisturizing sleepwear range developed exclusively for Emirates First Class passengers, with patented microcapsule technology designed to prevent skin dehydration.

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